The house of Eliyeen
Jewellery for celebrations
Born in London, Eliyeen exists for the moments worth dressing up for — weddings, festivals, anniversaries, and every celebration in between. We design statement pieces with the polish of fine jewellery and the joy of fashion.

Our story
Designed in London, treasured everywhere
Every piece of jewellery tells a story. Ours begins with family.
What started as ANS Jewellery was built on a simple dream shared by husband and wife, Areeba and Sharoon. The name itself was created from the initials of our names, representing not only a business but the partnership, dedication, and passion that brought it to life.
Over the years, ANS Jewellery grew into a brand loved by customers who trusted us to bring them beautiful, affordable jewellery that helps them express their style and confidence. We are incredibly grateful to every customer who has been part of that journey.
As our family grew, so did our vision.
The arrival of our daughter, Eliyeen, marked a new chapter in our lives—one filled with even greater purpose, inspiration, and hope for the future. She became a daily reminder of why we build, create, and strive to leave something meaningful behind.
— The Eliyeen family
- Considered materialshand-set stones
- Quality firstEvery piece inspected by hand
- Made to giftSignature boxes as standard
- Designed with loveFor your biggest moments

Craftsmanship
We are proud to introduce Eliyeen.
More than a new name, Eliyeen represents the evolution of our journey. It carries forward the values that have always defined us—quality, trust, affordability, and exceptional customer care—while embracing a fresh vision for the future.
Although our name is changing, our commitment remains exactly the same. We will continue to carefully curate stylish costume jewellery that helps you celebrate everyday moments, special occasions, and everything in between.
Eliyeen is a family story. A story of growth, love, and new beginnings.
And most importantly, it’s a story that wouldn’t be possible without you.
Thank you for being part of our journey. We are excited to continue creating beautiful moments together, now and for the future, as Eliyeen.
With love,
Eliyeen
Registered Number: 8036555667
“Jewellery should feel like the celebration itself.”
— Founder, Eliyeen